Friday, April 20, 2007

Looking to go “Green”

One night as I was watching Mad Money on CNBC with Jim Cramer, the subject of environmentally green businesses came up.

Going green is good public relations and companies are beginning to understand the relationship between ego-friendly companies and ego-conscience consumers. Numerous companies are becoming focused on being good stewards of the environment.

Companies are beginning rethink their position on the environment and taking a more politically correct attitude towards green. Companies like Alcoa, Caterpillar, General Electric and DuPont which are traditionally more associated with factories and chemicals than with environmentalism are setting forth initiatives to implement green environments.

If your company doesn’t have a company-wide green policy, this is a good time to put one in place. Start by developing a mission statement that addresses your position on the subject. Look at your company’s negative impact on the environment and determine how you will fix the problem. Consider using solar power, biodiesel fuels or incorporate ego-friendly products into your MRO sourcing.

By working together, businesses have an opportunity to learn, and share best practices and solutions with a diverse set of peers.

If your company is about to undertake such a project or just want consultation, give Cetera North America a call or visit us at http://www.teamcetera.com/.

No comments: